A new logo was introduced in 2012, shortly after the start of the publication of The New 52. Such growth proved unsustainable, and by mid-decade sales had declined to a fraction of their previous levels. 4 (October 1956), writer Robert Kanigher and artist Carmine Infantino unveiled an updated version of the 1940s-era hero the Flash. [1][14][15] The first publishing of the company debuted with the tabloid-sized New Fun: The Big Comic Magazine #1 (the first of a comic series later called More Fun Comics) with a cover date of February 1935. DC introduced many superheroes throughout the so-called Golden Age of comics, most notably Batman (1939) and Wonder Woman (1941). Technically this means DC Comics’ original name, unabbreviated, is “Detective Comics Comics.”. On February 18, 2010, DC Entertainment named Jim Lee and Dan DiDio as Co-Publishers of DC Comics, Geoff Johns as Chief Creative Officer, John Rood as EVP of Sales, Marketing and Business Development, and Patrick Caldon as EVP of Finance and Administration. The initials "DC" came from the company's popular series Detective Comics, which featured Batman's debut and subsequently became part of the company's name. A series of mergers in the 1940s led to the creation of a new company called National Periodical Publications (NPP). All rights reserved. [32] The character Superman had another breakthrough with progress when the character had his own comic book starring him which was unheard of at the time. The first publishing of the company debuted with the tabloid-sized New Fun: The Big Comic Magazine #1 (the first of a comic series later called More Fun Comics) with a cover date of February 1935. Liebowitz then consolidated National Comics, Independent News, and related firms into National Periodical Publications, the direct precursor of DC. In March 2012, DC unveiled a new logo consisting of the letter "D" flipping back to reveal the letter "C" and "DC ENTERTAINMENT". Batman. This successful revitalization of the Silver Age Teen Titans led DC's editors[66] to seek the same for the wider DC Universe. The title of the book usually appeared inside the circle, either above or below the letters. In May 2011, DC announced it would become the first comic-book publisher to begin releasing digital versions of their comics on the same day as paper versions. [54], A 1966 Batman TV show on the ABC network sparked a temporary spike in comic book sales, and a brief fad for superheroes in Saturday morning animation (Filmation created most of DC's initial cartoons) and other media. 31 in September 1939 by Gardner Fox, Bob Kane and Sheldon Moldoff introduced a romantic interest of Batman called Julie Madison, the weapon known as the Batarang that Batman commonly uses along with the fictional aircraft called the Batplane.