In 2018/2019 there were six different brands sponsoring Premier League kits, while there were eight in 2017/2018 and ten in 2016/2017. What they have been up to: With the continuation of Mansion’s M88 brand as their main sponsor for another campaign, stability is key after the club posted a loss earlier this year of UK£10.9 million for the financial year ending June 2018. The club also marked their return to the top-flight by signing a principal partnership deal with Union Standard Group. The most notable was the UK£650 million (US$863.8 million), ten-year kit supply deal with Puma, but there were also eye-catching arrangements with DAZN, Intel and Kwanabler. It was a fitting end to an engrossing title race, affirming why the Premier League has taken to billing itself as the most entertaining sports property around. LD Sports’ decision was a major embarrassment for the Saints with the club having already released this season’s kit, complete with the LD Sports logo. Aside from renewing their kit partnership with Umbro, Everton’s biggest off-field activity relates to their planned UK£500 million (US$621 million) new stadium. Throughout the league, shirt sponsorship records have tumbled this summer as clubs collectively seek to press home their advantage. That broadening reach has been augmented by a 30 per cent uplift in the value of the league's international media rights, which have been sold for a combined UK£4.2 billion (US$5.3 billion) for the 2019 to 2022 cycle. Can a % of player transfer fee, should there be any, be offered to player sponsors? The summer tours are over and the key off-pitch dealings are done. The global streaming giant will show 20 matches this season, including the popular Boxing Day slate, to Prime Video subscribers in the UK and Ireland after confirming plans to transmit all of the fixtures secured in its two rights packages. The commercial gains being seen at every club owe much to the league’s expanding international reach. 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With fans continuing to flock to stadiums and club buying power at an all-time high, there has never been a better time to be part of world soccer’s richest competition. What they’ve been up to: Sheffield United are in what has been described as ‘a race against time’ to get Bramall Lane up to Premier League standards for their return to the top flight. Stadium: Tottenham Hotspur Stadium (62,000), Kit supplier: Nike, UK£30 million (US$38.6 million) per season, signed 2018, expires 2033, Main sponsor: AIA, UK£320 million (US$396million), signed 2019, expires 2027, 2018/19 prize money: UK£32.3 million (US$39.2 million), Major deals since 2018/19: Nike, AIA, Tmall, WeChat, Molton Brown, Kumho Tyre, New Era, Hugo Boss, Etoro, Audi, 1XBet, IWC Schaffhausen. Sportsmail also exclusively revealed Southampton had been left stunned as Chinese shirt sponsor LD Sports quit the club before the new Premier League season started - a shock decision, which has cost the club £3million this year. Crystal Palace seal opening day win against Southampton... No fans at the football until 2021? © SportsPro Media Limited. The Saints were forced to replace the sponsor with Sportsbet.io on lower terms. The club also start the season with a new shirt sponsor after Chinese digital media brand LD Sports agreed a three-year deal which pays the club UK£7.5 million (US$9.2 million) per season. As one of the small minority of clubs without a sleeve sponsorship and naming rights to the new stadium also unsold you feel there is more to come from Daniel Levy. We are no longer accepting comments on this article. MLB season under fresh scrutiny amid Marlins’ coronavirus outbreak, Report: Tottenham and Amazon seek to monetise Prime series with dedicated club store, CBS takes on Champions League rights for 2019/20 and 2020/21 seasons, Report: Shahid Khan ‘open to revisiting’ Wembley Stadium purchase. Since confirming their respective returns to the elite ranks, the newly promoted trio of Aston Villa, Norwich City and Sheffield United have all signed their largest-ever principal partnerships, as have West Ham United, Southampton, Wolverhampton Wanderers and Tottenham Hotspur, who recently extended with life insurance company AIA to the tune of UK£320 million (US$396 million).