He wanted to strike fear into his opponents with a new nickname as he felt the Busby Babes would not do this. [107][108] Manchester United has the second highest average attendance of European football clubs only behind Borussia Dortmund. This attention often generates greater interest in on-the-field activities, and hence generates sponsorship opportunities – the value of which is driven by television exposure. [81] The devil stems from the club's nickname "The Red Devils"; it was included on club programmes and scarves in the 1960s, and incorporated into the club crest in 1970, although the crest was not included on the chest of the shirt until 1971. This resulted in the formation of Shareholders United Against Murdoch – now the Manchester United Supporters' Trust – who encouraged supporters to buy shares in the club in an attempt to block any hostile takeover. Manchester United is an English Premier League soccer club located in Old Trafford, Greater Manchester. [18], In January 1902, with debts of £2,670 – equivalent to £290,000 in 2020[nb 1] – the club was served with a winding-up order. Etched at the bottom part of the crest is the motto of the city of Manchester, 'Concilio et Labore', which translates to 'wisdom and effort'. For 2018–19, black shorts and red socks became the primary choice for the home kit. [82] A photograph of the Newton Heath team, taken in 1892, is believed to show the players wearing red-and-white quartered jerseys and navy blue knickerbockers. Following the Munich air disaster of 1958, Manchester United's crest featured a golden eagle but this had a short life span. [20] Captain Harry Stafford found four local businessmen, including John Henry Davies (who became club president), each willing to invest £500 in return for a direct interest in running the club and who subsequently changed the name;[21] on 24 April 1902, Manchester United was officially born. Antelope wears a gold chain that refers to the city's engineering feats and the lion wears a castle crown because the city of Manchester grew up around the Roman settlement of Castle-field. The new design was created in an effort to turn Manchester United into a brand as it seemed like the club no longer wanted to be known as just a Manchester United football club. [99], When the Bank Street ground was temporarily closed by bailiffs in 1902, club captain Harry Stafford raised enough money to pay for the club's next away game at Bristol City and found a temporary ground at Harpurhey for the next reserves game against Padiham. [67][68][69] Ryan Giggs took over as interim player-manager 10 months later, on 22 April 2014, when Moyes was sacked after a poor season in which the club failed to defend their Premier League title and failed to qualify for the UEFA Champions League for the first time since 1995–96.