"Using your ideas as inspiration, a small shortlist of refined designs will be chosen by fan panels and then go to a democratic vote amongst all our Season Ticket Holders and Members on Wednesday 21st February, with our new crest announced by the end of the month.". Despite consulting over 10,000 people, the first change to the club's badge since 1999 received an overwhelming negative response. Leeds United is set to reveal the transformation of its new-look Elland Road just weeks after chairman Andrea Radrizzani acquired the stadium for the club. The Mountain Dew rebrand didn’t end up looking as bad as the rest and has escaped the clutches of this post, the Tropicana rebrand however, is a different story altogether. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at privacy@dezeen.com. Dezeen Weekly is a curated newsletter that is sent every Thursday, containing highlights from Dezeen. Leeds United Football Club has abandoned its new crest, which was revealed last week, after more than 77,000 people signed a petition calling for the club to rethink the design. Leeds United scrap new badge after furious backlash from fans. Start your Independent Premium subscription today. Other football clubs that have recently redesigned their crests include Italian team Juventus, which unveiled a minimal crest that became the subject of widespread criticism. What can we learn from this rebranding fail? A statement on the club website read: "Following on from last week’s commitment to extend consultation with our supporters on the proposed crest change, we are pleased to announce further details. "Using your ideas as inspiration, a small shortlist of refined designs will be chosen by fan panels and then go to a democratic vote amongst all our season ticket holders and members on Wednesday 21st February, with our new crest announced by the end of the month," said the club. TheBusinessDesk.com is a trading name of Regional Media Services Ltd. (07111349) VAT Number. Tradition is essential when designing a logo for a football team. In the immediate aftermath, a group of supporters rallied to create a new club, Leeds Ladies FC, to carry on the tradition of Ladies football in Leeds. The club has worked closely with the council throughout in delivery of the project, and some of the developments are still subject to planning permission. "We would like to thank our loyal fan base for the overwhelming engagement on the future of the club crest," a statement on the club website said. The club has been working closely with Leeds agency The Works on its rebrand.