... Related: Googler Explains Usability and User Experience Ranking Factors. How Does Google Measure Site Usability for SEO, How to Optimize Your Product Pages for SEO. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. 2020 Searchmetrics SEO & Content Marketing Blog − The other big theme here is that Google actually provides a lot of tools and a lot of resources to help you with this. Go faster, go faster. Talk to me about how Google looks at mobile as a signal and I’m assuming that the responsive nature of a webpage is also a big signal for them in terms of usability. They’ve created in the last year or two things like page speed insights. I’m sure on some level Google understands that ads need to be on some web pages and it’s just about finding the right balance there. You can also use customer-service data (for example, the number of … Currently, the BigQuery dataset surfaces publicly accessible histograms for all Core Web Vitals. So what’s going on with all these ads on this website? They must really like this page. This is great usability but should the site be penalized because its bounce rate looks terrible as a consequence? Site speed. Jordan:             Right? Largest Contentful Paint (LCP) is a user experience metric that measures perceived load speed and marks the point in the page load timeline when the page’s main content has likely loaded. “Optimizing for quality of user experience is key to the long-term success of any site on the web. Ben:                 The good news is that Google doesn’t evaluate podcasts because we would just have our editor record our voices at two times speed. As Google improves its understanding of user experience going forward, it will update the Core Web Vitals on an annual basis. And on obviously mobile is the most important. Their customer’s going through an experience of trying to unlock knowledge. Jordan:             Yes, so Google has provided under their developers.google.com section the resources for page speed. Matt Southern has been the lead news writer at Search Engine Journal since 2013. Jordan:             Let’s hope our listeners aren’t doing that to here. For example, extending the ability to measure input latency across all interactions, not just the first; new metrics to measure and quantify smoothness; primitives and supporting metrics that will enable delivery of instant and privacy preserving experiences on the web; and more.”. Previously, Jordan was the Head of SEO and Content Development at eBay. Other team members should be expected to participate as observers and, perhaps, as note-takers. They’ve provided access to more and more ways to measure page speed and the insights tool is a great way to start collecting data about how these different ad experiences or experiences on your website or technologies are improving or hurting your overall page speed.